Rethinking mortgage lead capture and nurturing
Every loan officer’s goal is to build a strong pipeline of leads through the sales funnel to be able to close a target number of loans every month. The industry is loaded with information on how to go about generating leads and nurturing them, but a huge opportunity is totally missed out by lenders when it comes to building lasting relationships with their customers.
Instead of pursuing the traditional models of lead generation and nurturing which creates a lot of noise, loan origination teams should focus on continuous buyer engagement to build long lasting relationships. The loan officer must transform from a money lender to a trusted advisor for real estate financing choices. Read the complete article on Prospektr.ai website.
