Foreclosures and auctions are usually very attractive to first time home buyers and investors who want to save money, especially in a highly overpriced housing market that presents huge barriers for beginners to enter. On the other hand since early 2023 we have been experiencing an increase in foreclosure filings in most markets across the country except a few metro markets.
How are real estate agents preparing for this change in the marketplace and attracting such buyers?
The fact is most of the website and IDX providers that they use today do not include foreclosure listings to be displayed on the agent or brokers website which is the primary channel to attract buyer leads. As a result, they are dependent on expensive lead services such as Zillow or Homes.com to purchase such leads or they lose that local traffic to other national portals such as Auction.com. Read the complete article on Prospektr.ai website.
