How can Marketing List Vendors or Marketing Agencies use PubRec.PropMix?

Marketing list providers or marketing agencies like to increase their reach and improve their targeting to drive a higher ROI. The PubRec data service from PropMix is ideal for segmenting and extracting high-value prospects for any marketing need.

You could create simple marketing target lists such as:

  • New Homeowners who recently bought a home
  • New Borrowers who recently refinanced or took a home equity loan
  • Real Estate Investors with one or more investment properties

Or you could create more complex marketing lists such as:

  • New Homeowners with a lot size of more than 0.5 acres
  • Distressed Property Owners with a Mortgage LTV of higher than 50%
  • Homeowners who were impacted by a recent natural event – a hurricane, fire, etc.

PubRec data set includes over 151 million properties nationwide across residential and commercial, spread across 3,100+ counties. It is the best quality data and delivered at the most competitive prices in the industry.

We are currently serving various industries that can use property, homeownership, and mortgage information to target clients better:

  • Insurance Financial Services
  • Mortgage Lenders and Brokers – Home Purchase, Refinance, Home Equity
  • Marketing List Brokers
  • Moving and/or Storage Companies
  • Home Improvement & Repair companies
  • Real Estate Investors

Check out to sign up and get started using the APIs.

Read more about the PubRec launch at in collaboration with RESO is offering 50% discount to RESO members

MANHASSET HILLS, N.Y., Oct. 17, 2017 /PRNewswire-iReach/ —, an Innovation Incubator portfolio company, announced two new capabilities to empower real estate brokers and software providers – the latest release of Sally, cognitive image advisor and an AI-driven broker insights platform called BrokerView. Sally IDX APIs will enable brokers and agents to enhance the seller/buyer experience on their IDX websites and automate and improve the quality of the content. The updated version of BrokerView, the analytics platform for Brokers from, provides a comprehensive view of the Broker’s business and the market trends along with actionable recommendations. These services are being offered in collaboration with RESO at 50% discount for RESO members

PropMix has solved the image recognition problem in real estate using our decades long real estate experience and deep AI knowledge. Sally allows IDX portal visitors to find and compare homes using the photos posted by agents. Sally has been trained on a million images to help automate the labeling of all home photos, organize them, and choose the best thumbnail image. In addition, Sally infers property details from the images and standardizes them to the Real Estate Standards Organization (RESO) data dictionary. As a result images are searchable with standard tools. This will improve SEO hits on IDX websites, and best of all customers can compare rooms side-by-side using photos.

PropMix has also released an insights and decision making platform for brokers called BrokerView. It uses big data and deep learning models to analyze real estate transactions and combines them with competitor and local and adjacent market predictions. In addition to delivering a customizable dashboard of the common metrics, BrokerView discovers the broker’s business model and generates highly targeted recommendations on neighborhoods, markets, and agents.

PropMix is collaborating with RESO to make Sally and BrokerView available to its members at a discounted price. “Image recognition enables a new breed of real estate applications with lasting impact in consumer experience, valuation, and risk management and PropMix’s Sally platform is at the forefront of that disruption” said Umesh Harigopal, CEO of PropMix. “We are looking forward to RESO members actively utilizing the platform and incorporate image recognition APIs into the RESO standards in the near future”.

The combination of image recognition, natural language processing, and big data analytics within PropMix’s Real Estate cognitive fabric is creating a comprehensive platform for AI in real estate and enabling a new generation of apps that learn and automate decision making for all participants in the real estate market.

About LLC USA LLC, an Innovation Incubator Inc portfolio company along with its subsidiary India Private Limited, offers a ground-breaking Real Estate Smart App Development Platform that enables the Real Estate ecosystem to easily consume and monetize data and insights and build Smart Apps. Strategic partners include Software Incubator and Cognub Decision Solutions the first decision science company in Real Estate. Built on industry open standards based Platform as a Service (PaaS) for global scale and bulk sync, empowers users to engage with data, make decisions using insights and build the Real estate future. Headquartered in New York, we also have presence in Boston MA, Leesburg VA, Freehold NJ in USA and Trivandrum, Kerala in India.

Media Contact: Sakeer Hassan, LLC, 7329799507,

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